The College at Brockport won’t be called that beginning in July.
Brockport is part of the State University of New York, and it was called SUNY Brockport for years until 2007 when it was renamed The College at Brockport. But apparently that name didn’t resonate with students and prospective students.
A statement released by Vice President for University Relations Dave Mihalyov said that while it made sense to change the name from SUNY Brockport to The College at Brockport more than a decade ago, it now makes sense to change it again.
He says that last fall, Brockport did market research of prospective students and their parents. The survey showed the strength of the SUNY brand and an overall lack of awareness of the connection between Brockport and SUNY.
Brockport President Heidi Macpherson said that with the state’s Excelsior Scholarship program gaining more traction, it matters that students know that Brockport is part of the SUNY system. So as of July 1, it will be known as SUNY Brockport again.
Officials also expect to reveal a revised logo later this year.
