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Buffalo Bills new look

New 2011 Buffalo Bills uniforms
Buffalo Bills Website photo
New 2011 Buffalo Bills uniforms

By WBFO News

Buffalo, NY – The Buffalo Bills unveiled their new uniforms Friday nigth before cheering fans at Ralph Wilson Staudim in Orchard Park.

The new game uniforms were revealed at the team's Uniform Launch event, a fan appreciation event.

"We are extremely pleased with the distinctive design of the Bills new uniforms that will be showcased for the first time in 2011," said Russ Brandon, Bills chief executive officer. "As we look forward to great things to come with our football team, we are thrilled to compliment this positive path with fresh and exciting game uniforms that characterize our team's tradition, our players and our loyal fans."

The new uniforms incorporate the team's storied history along with a dynamic design.

The new home game jerseys include the team's new "Bills" word mark on the front, a royal blue color and white striping along the shoulder area of the jersey.

The away game jerseys include the team's new "Bills" word mark on the front, a white color and royal blue striping along the shoulder area of the jersey. The home and away game pants are white with royal blue and red striping.

The helmets are white with blue and red striping with no change to the team's signature charging buffalo mark.

"We received tremendous feedback from a select group of Bills fans, players, team and league officials and professionals in the uniform industry," said Brandon. "Based on the reactions of these groups when shown the final product, along with the positive response from fans at the event today, we are extremely excited."

Friday night's event featured former players Jim Kelly, Steve Tasker, Booker Edgerson and Charley Ferguson.