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Macy's Entrance in Buffalo Market Reshapes Holiday Shopping Season

By Mark Scott

Buffalo, NY – The holiday shopping season begins in earnest this week. Area malls and plazas will be filled with shoppers for Black Friday. And there are some changes in the retail sector that shoppers will see this year.

Macy's now has a presence in the Buffalo market after its parent company purchased the old Kaufman's chain and rebranded those stores.

Arun Jain is a marketing professor at the University at Buffalo who watches trends in the retailing industry. He joined us on the phone from his office on UB's North Campus. Click the "listen" icon above to hear Mark Scott's interview now or use your podcasting software to download it to your computer or iPod.