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Cuomo announces promotional strategy for NY State Fair

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The Great New York State Fair will be advertised on television for the first time ever this summer.

On Saturday Governor Andrew Cuomo announced the marketing plan to promote this year's fair at the reimagined State Fairgrounds. The advertising campaign involves upgrades to the event website and phone app along with radio, television, specialty print and digital ads that will run in media markets across New York State. 

Cuomo's goal is to attract one million visitors to the State Fairgrounds this season. New attractions to the site include a new main gate, a 15-acre Wade Shows Midway, phone charging stations and a 315- site Empire RV park with underground water, sewer and electrical service.

The Great New York State Fair runs from August 25 through September 5.

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