Pegula/MSG cable deal will increase exposure for Bills, Sabres
The MSG cable network will be featuring more Sabres and Bills programming as Pegula Sports and Entertainment expands its reach.
"It's a one-stop shop for everybody," said Mark Preisler, Media and Content Executive Vice President for Pegula Sports and Entertainment.
"It allows us the ability to produce more Western New York special programming down the road and we have a home for it now that will obviously help our fans and all of our PSE enterprises."
One example is the Rex Ryan Show. While it's produced in a studio at Ralph Wilson Stadium, the program could be viewed in the New York City area where Ryan remains well-known from his days with the New York Jets.
"We're not creating our own network. What we are doing is: MSG is allowing us time on their network," Preisler explained.
The Sabres once owned and operated the Empire Sports Network, which drifted away following the bankruptcy of Adelphia Cable. The new setup will have PSE putting more programming on MSG as a sub-network, some of which may go on to the main MSG.
"However, MSG is going to program it in the off-season. If we're not equipped with pertinent programming to fill up that time, MSG will run their programming."