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Tips for fans seeking Bills tickets on the open market

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The Buffalo Bills’ home opener against the Colts is this Sunday and the Better Business Bureau has some advice for last-minute ticket buyers looking for seats on the secondary market. Scammers swindle nearly five million people with fake tickets every year as online transactions become the norm, the BBB says. Spokesperson Peggy Penders says buyers must be vigilant when confirming ticket authenticity.

“When it comes down to buying something from a third party, you still are rolling dice. You just don’t always know. But there are some things you can do. You can use your smartphone to look at the seat numbers. Make sure they actually exist so you know right from the get-go that these are real seats in the stadium,” said Penders.

Penders says the best bet for finding reliable tickets is to check to see whether sellers are members of the National Association of Ticket Brokers, which offers a 200% guarantee on tickets. She also suggests checking the seller's refund policy and paying electronically.

“Credit will give you some level of recourse if that purchase turns out to be phony. But cash, once it’s gone, it’s gone,” said Penders.

Penders also warns buyers of hidden fees tacked on to the original ticket price.

The advice comes as demand for Bills tickets has seen a significant uptick. Fans have wasted no time buying up seats, passing 60,000 season ticket sales for the first time in franchise history.