If the speculation proves correct and a portion of the One Seneca Tower is used as a hotel, it will add to the trend of new hotels in the region. According to Jim Fink of Business First, as many as five new hotels could be coming to Amherst in the near future.
While two hotels will soon be opening their doors in Amherst, the town planning board is in the process of reviewing three other projects.
On WBFO's Press Pass, Fink attributed the Amherst plans to several factors.
"UB is the obvious answer," Fink said.
He cites numbers from Smith Travel Research showing high occupancy rates at area hotels and impressive revenue per room figures.
