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Name, logo being removed from HSBC Tower

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Buffalo's tallest building will be getting a new identity. HSBC Bank USA will soon take down its bow tie logo, continuing its exodus from the 38-story building. The Buffalo News reports that the New York City based-owners of the tower, Seneca One Realty LLC, want to change the address from One HSBC Center to One Seneca Tower. Approval is needed from the Common Council and the owners hope that can be done by November 1.

The HSBC letters on the side of the building will be gone by October 31, weather permitting, when the bank's lease at the facility officially expires. HSBC will start removing the logo later this week.

One HSBC Tower began life as Marine Midland Tower when it opened in 1972. The name was changed in 1994 when the bank's ownership changed.

The bank has been moving its personnel to sites in Depew and in the HSBC Atrium near First Niagara Center.

Once the building's other main tenant, Phillips Lytle LLP, moves into One Canalside, the address of the repurposed Donovan State Office Building, HSBC Tower will be 95 percent vacant.