Is Bon-Ton on the way back? Just last week, the bankrupt retailer shuttered its stores after more than 100 years in business. Now, a new owner has bought the brand, with plans to reopen the retail chain.
A subsidiary of the tech company CSC Generation Holdingshas signed a deal giving it the rights to Bon-Ton and its subsidiary department store chains: Boston Store, Bergner's, Carson’s, Elder Beerman, Herberger’s and Younkers.
The agreement will need to get the green light from the Delaware Bankruptcy Court to become final.
CSC describes itself as "a multi-brand technology that is saving companies from Amazon." It currently owns DirectBuy, Killion and LeaseCo.
It says the new Bon-Ton will emphasize its online shopping experience. However, CSC is "also in advanced discussions with landlords about reopening stores in Colorado, Illinois, Indiana, Wisconsin and Pennsylvania.'' Those locations would likely be staffed by former Bon-Ton employees.
“The new Bon-Ton is a department store tailored to the expectations of the modern customer,” CSC proclaims on its website.
