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More leading brands and entertainment coming to Northtown Plaza

WBFO's Chris Caya

Northtown Plaza in Amherst will be welcoming more big-name stores, as it continues to transform itself.

Last week, the Sheridan Drive plaza welcomed Whole Foods supermarket - the market's first location in Western New York - as an anchor tenant. Whole Foods took over 50,000 square feet of the 350,000-square-foot open air strip.

WS Development also has announced that New England clothing giant L.L.Bean will be opening its first local outlet in the strip, taking over 15,500 square feet.

Now, three more leading brands - all home furnishings outlets - have been announced. West Elm will be opening its first local store, while Williams Sonoma and Pottery Barn will be moving from their current locations to Sheridan Drive. West Elm will open in 2019, Williams Sonoma will offer cooking classes as well as its products, while Pottery Barn will open a 12,000-square-foot store.

“I am excited to be returning to my hometown to work on this project and to contribute to Buffalo’s amazing renaissance," said Brian Sciera, a Buffalo native and Senior Vice President of WS Development, who hinted at the re-branding of the plaza. "With NORTHTOWN, we will bring forth a vibrant, living and breathing property, one that visitors seek out morning, noon and night."

Sciera said a focal point of the re-branding will be the creation of "The Northtown Green,” which will add community entertainment to the retail mix. Spanning about 10,000 square feet, he said the pedestrian-focused experience "will serve as the heart of the property and include complimentary yoga classes, yappy hours, movie nights under the stars, public art and even seasonal ice-skating."

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