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Inaugural Flutterby Festival focuses on ecology

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The first ever Flutterby Festival is being held in Buffalo's Elmwood Village on Saturday. Organizers say the event will transform two miles of Elmwood Avenue into what they're calling an "eco-corridor."

The festival is billed as a family-friendly event designed to show people simple ways they can help protect the planet. Exhibits and demonstrations will be set up along Elmwood between the Museum District and Summer Street.

Founder Newell Nussbaumer says some vacant store fronts are being used for pop-ups.  

"So instead of having a dead space, we actually have an activated space with a couple of groups that actually do care about the environment," Nussbaumer told WBFO 

More than 60 organizations and 55 businesses are taking part, are taking part including green transportation advocates, eco-clothing companies, urban farmers and sustainable building developers. Elmwood Avenue will remain open to traffic. Nussbaumer calls it a "strolling festival."

"We'll have artists out there and wandering minstrals to kind of act as glue for the festival, too, so that people just keep wandering," he added. 

The festival will include locally-grown food, live music, face painting, chalk drawing and a kids' bike rodeo. It runs Saturday from 11 a.m. to 7 p.m.