One of the most successful public service announcements in history turns 80 years old this year. Since 1944, The U.S. Forest Service has used Smokey Bear as a symbol to encourage wildfire prevention. But a new exhibit in California asks the public to envision an alternative fire message and what a new mascot could look like.
Here & Now’s Peter O’Dowd speaks with curator Emily Schlickman, assistant professor of landscape architecture and environmental design at the University of California Davis.
This article was originally published on WBUR.org.
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