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How One State Convinced Its 'Young Invincibles' To Get Health Insurance

By David Kestenbaum
Published April 24, 2014 at 4:37 PM EDT
A 2008 ad trying to convince uninsured Massachusetts residents to get signed up for health insurance.
Sawyer Miller Advertising
A 2008 ad trying to convince uninsured Massachusetts residents to get signed up for health insurance.

Buying insurance doesn't always feel like it makes economic sense, especially for young healthy people. So why are they still willing to pay?

Copyright 2021 NPR. To see more, visit https://www.npr.org.

David Kestenbaum
David Kestenbaum is a correspondent for NPR, covering science, energy issues and, most recently, the global economy for NPR's multimedia project Planet Money. David has been a science correspondent for NPR since 1999. He came to journalism the usual way — by getting a Ph.D. in physics first.