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South Korean Men Embrace Makeup, Skin Care

STEVE INSKEEP, HOST:

Good morning, I'm Steve Inskeep. South Korea is a conservative society where men are dominant and also, wear lots of makeup. A market research firm finds that this one, small nation consumes more than 20 percent of the world's male skin-care products.

An AP reporter describes women applying lipstick to men, security guards behind layers of makeup, and male flight attendants attending makeup class. A popular South Korean catchphrase is: Appearance is power.

It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.