Small Business Saturday sparked big sales at local businesses this weekend.
The initiative founded by American Express is tucked between Black Friday and Cyber Monday as a way to bring shoppers' attention to the variety of special items that are offered in unique stores owned by their local merchants. The concept has been given a boost by both Mayor Byron Brown and Congresswoman Kathy Hochul.
Area business owner Ernie Torres claims that the idea has been a success.
This is the second year for Small Business Saturday. Shoppers not only found great bargains and ideal gifts at their local stores, but American Express offered a $25 credit for shoppers on their credit card bills during the event.
