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Branding Hertel's Little Italy

R.I.T. desgin graduate student Candice Reese shows her scaled down street sign for \"Little Italy\"

By Eileen Buckley


Buffalo, NY – Efforts are underway to transform a stretch of Hertel Avenue in North Buffalo into Little Italy.

The Hertel-North Buffalo Business Association now has five new design ideas submitted by a a group of hard working graduate students from Rochester Institute of Technology.

Click the audio player above to hear Eileen Buckley's story now or use your podcasting software to download it to your computer or iPod.