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Super Bowl Is a Super Showcase for Ads

By Mark Scott

http://stream.publicbroadcasting.net/production/mp3/wbfo/local-wbfo-818066.mp3

Buffalo, NY – This weekend's Super Bowl between Pittsburgh and Arizona is more than just a football game. It's become a showcase for the nation's advertising industry.

This year's game is being played amidst the worst economic crisis this nation has experienced since the Great Depression. So how are advertisers reacting?

Jeff Herberger is vice president and creative director of Travers Collins and Company in Buffalo. He joined us on the phone to talk more about Super Bowl ads in a touch economy. Click the audio player above to hear Mark Scott's interview now or use your podcasting software to download it to your computer or iPod.