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Bush Targets Kerry in Revised Campaign Ad

President George Bush's re-election campaign begins running hard-edged ads against likely Democratic challenger Sen. John Kerry, with the election eight months away. Analysts are divided on the effectiveness of negative campaign ads, saying they lower voter turnout. NPR's Don Gonyea reports. Hear NPR's Elizabeth Blair.

Copyright 2004 NPR

Don Gonyea
You're most likely to find NPR's Don Gonyea on the road, in some battleground state looking for voters to sit with him at the local lunch spot, the VFW or union hall, at a campaign rally, or at their kitchen tables to tell him what's on their minds. Through countless such conversations over the course of the year, he gets a ground-level view of American elections. Gonyea is NPR's National Political Correspondent, a position he has held since 2010. His reports can be heard on all NPR News programs and at NPR.org. To hear his sound-rich stories is akin to riding in the passenger seat of his rental car, traveling through Iowa or South Carolina or Michigan or wherever, right along with him.
Elizabeth Blair is a Peabody Award-winning senior producer/reporter on the Arts Desk of NPR News.