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New Publication Features Local Designs

By Joyce Kryszak

Buffalo, NY – It would seem that the rust belt is getting "up scaled." Western New York now has its own version of Architectural Digest. The new publication, Design Western New York, is a local resource guide to the area's premier design suppliers.

Okay, so you're flipping through the the pages of a magazine, like Architectural Digest, and there - you find it - the perfect sensational light fixture. So, you tear out the picture and run all over town trying to find it. But you can't, of course, because it was made in Dallas or California, or somewhere equally as inconvenient for a quick shopping trip.

Well, Design Western New York has the answer. The new annual publication is a high-end resource guide for interior and exterior home design. Editor and founder Susan Goltz says Design Western New York is really a showcase for local businesses.

"We spend a lot of time with write-ups and beautiful photography so that the reader can go into the category they are interested in, and flip through and find businesses that are in our region," she said, "as opposed to when you're flipping through maybe a national publication, you're finding that the antique shop is in New York City or Dallas. And this way you can easily get to the businesses that you want to find out more about."

And Goltz says that's made Design Western New York a fairly easy sell with local businesses. She says many jumped on board quickly at the chance to be part of the premier issue that debuted in December. Goltz says businesses immediately saw the advantages of advertising in a magazine that caters to fine home design. And she says the concept of keeping it local is catching on. There are a whole new line of similar publications, such as Florida Design, Southcoast Design and Boston Design.

"I think everyone loves picking up those kind of books, like Home and Garden and Architectural Digest," Goltz said. "And it's even better when you can take a glimpse in homes that were designed in your area."

Goltz called the upscale books somewhat "recession proof," saying they tend to be insulated from the sagging economy that affects most people. She expects to nearly double the size of the 110 page publication next year, giving local designers even more tips on where to find the finest Buffalo has to offer.