WBFO Sample Underwriting Package

Target Business: Art/ Cultural Organization

 

WBFO Listeners Love Art

• NPR listeners are 182% more likely than the average adult in Western New York to have visited an art gallery or art show in the past year

• NPR listeners are 108% more likely than the average adult in Western New York to collect art

• More than 14,000 WBFO listeners contributed to an arts organization in the past year

• More than 35% of WBFO’s audience has a household income of $75,000+ 
• 75% of public radio listeners state when price and quality are equal, they prefer to buy from companies and organizations that support public radio

Tell Them, Show Them, Invite Them

• Radio
  Reach 80,000 different sets of ears and tell listeners about your company and your support of public radio

• Web
  Then show them what your company is all about
  70,000+ average unique page views per month

• Email
  Invite WBFO listeners to visit you
  7,000+ email subscribers

Sources: Qualitap/Scarborough 2006, NPR Profile 2010, Jacobs Media/Edison Media Research 2007

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Awareness Campaign for Your Business:

• 16 underwriting messages rotated Monday - Sunday between 6am and 10pm
• 1 Skyscraper Advertisement rotated for 1 month     
• 1 Email Banner Advertisement
• Event-based underwriters: complimentary listing on WBFO.org's events page for two weeks

On-air Message:

Support for WBFO is provided by the Lewiston Council on the Arts, presenting the 43rd annual Lewiston Art Festival on Saturday, August 8th and Sunday, August 9th on Center Street in Lewiston.  This 2-day event showcases the works of more than 175 professional and student artists from all over the U.S. and also features the 25th Annual Western New York High School Chalkwalk Competition.  More information is available at Art-Council-dot-org.