Underwriting Sponsorship Options
On-Air Underwriting Sponsorship
Underwriting is a new, ideal way to speak to a coveted and difficult to reach audience of decision makers (25 - 54). There’s no better way to create awareness of your business and to influence the eventual choice over your competitors.
Public radio allows its sponsors to connect with its listeners. In fact, 75% of public radio listeners state that when price and quality are equal, they prefer to buy from companies and organizations that support public radio.*
At a time when media users are being bombarded with commercial messages, underwriting is effectively reaching the listener. It is cost effective and heard in a clutter free environment. When you underwrite programming on WBFO you will create a positive emotional bond between the listener and company or organization.
Underwriting announcements are 20 seconds in length. Don’t sell your services in your sponsorship announcement...let the affiliation with WBFO sell for you. 88% of public radio listeners have a more positive opinion of a company when it supports public radio.**
*Jacobs Media/Edison Media 2007
**Jacobs Media 2003
Your 20-second on-air message may include any or all of the following:
- Brand and trade names and value neutral product or service listings
- Non-promotional corporate slogan
- General business location
- Length of time in business
- Web site address and/or telephone number
Sample Message #1
Sample Message #2
Sample Message #3
Quick Time is required to play these sample spots.
Online Underwriting Sponsorship
Make a visual and direct connection with our much-sought-after online users and listeners. WBFO.org's 70,000+ monthly visitors* are just one click away from your virtual storefront or office door.
A. Web Button
Size = 125 x 125 IMU
B. Live Stream
Over 7,500 listeners each month*
Sample live stream gateway message:
C. Skyscraper Ad
Size = 160 x 600 IMU
D. Email Banner
Over 7,700 subscribers
*Google Analytics, January - October 2009
