Underwriting

Underwriting Overview

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Audience Profile

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WBFO's Audience


Every week, over 80,000 listeners in the Buffalo-Niagara region tune to public radio for in-depth news and music. This format attracts one of the area's most educated and affluent radio audiences - an audience you can target with underwriting on WBFO.


Income:

34% of WBFO listeners have annual household incomes over $75,000. Nearly 17% of WBFO listeners have annual household incomes over $100,000. WBFO listeners are 13% more likely than the average adult in Buffalo-Niagara to have a household income of $100,000 or more.


Occupation:
40% of WBFO listeners are white collar professionals. WBFO listeners are 181% more likely than the average adult in Buffalo-Niagara to be self-employed.

Education:

More than 20% of WBFO listeners have attained a post graduate degree.

Gender:

45% of WBFO's audience is female and 55% is male.


Age:

49% of WBFO audience is between the ages of 25 and 54.


Source:
Qualitative - Scarborough/Qualitap 2006;
Quantitative - Tapscan/Arbitron 4 book avg 2006 - 2008, Adults 18+

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