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  • Underwriting Guidelines

    Contact an underwriting consultant:

    Mike McKay
    (716) 829-6000 x506

    Kara Sweet
    (716) 829-6000 x505

    Brenda VanHorn
    (716) 829-6000 x512













  • Here's Why Our Underwriters Support Public Radio:


    "When the American Red Cross sought a media partner to help us build on our foundation of dedicated blood donors, we chose WBFO for its engaged and concerned audience. We know that WBFO offers the kind of thoughtful programming that appeals to people who care deeply about their community and the well-being of their neighbors. These are the kind of people who donate blood through the American Red Cross and ensure that blood will be available whenever and wherever it is needed. "
    -Kay Schwartz, Chief Executive Officer American Red Cross Blood Services

    " I am a local dentist in Western New York and I have proudly been an underwriter on WBFO for over 5 years. It has been a pleasure to work with the fine folks at WBFO over the years to help with my marketing and , in the process, position my business for the best visibility and success. WBFO has been an important key to getting my message out to any potential patients. I have every intention of continuing my relationship as an underwriter with WBFO, as it both helps support this fine station and assists my business in many important ways "
    -Gerald T. Carlo, D.D.S.

    "WE HAVE FOUND WBFO TO BE A KEY PARTNER IN COMMUNICATING OUR MESSAGE TO [THE] WESTERN NEW YORK AUDIENCE, WHO WE KNOW ARE ACTIVE, ENGAGED LISTENERS. WE BELIEVE OUR SUCCESS CAN BE ATTRIBUTED TO OUR MESSAGE BEING DELIVERED BY RESPECTED MEDIA OUTLETS SUCH AS WBFO."
    -MARK SIMON, CEO
    UPSTATE NEW YORK TRANSPLANT SERVICES

    "UNDERWRITING ON WBFO IS ALWAYS A VERY POSITIVE EXPERIENCE. OUR ATTENDEES TELL US THEY 'HEARD IT ON WBFO.' IT IS EASY TO SET UP AND EXTREMELY COST-EFFECTIVE. OUR MARKETING DOLLARS HAVE TO STRETCH FARTHER THAN EVER BEFORE, BUT WE KNOW THE VISIBLITY WE GET ON WBFO WORKS.
    -ANNE CONABLE, DIRECTOR OF INSTITUTIONAL ADVANCEMENT
    BUFFALO MUSEUM OF SCIENCE

    "I am an artist who exhibited in the 100 American Craftsmen this past weekend at the Kenan Center in Lockport. I am also a regular listener to WBFO and as an artist, I can say that I really appreciated all the air time that WBFO gave to this wonderful contemporary American crafts show. It's great to be affiliated with such a wonderful radio station. The ads brought in a good crowd who spent money supporting the arts. Thanks again for your support."
    -Denise Brucato, Jewelry Designer

    "Our WBFO underwriting has produced new faces and new customers."
    -Ed Sullivan, Speaker Shop





    Becoming an Underwriter

    For information on how to become an underwriter on WBFO, please contact our underwriting consultants:







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