Put Public Radio To Work For You
Reach An Exclusive Audience
You will build community awareness with underwriting on Public Radio. Information about your business' products or services will reach one of this
area's most affluent audiences. These business decision-makers and avid consumers are simply not available through many other forms of media.
Break Through The Clutter
Loud and clear is how your company's name and message will be heard in an environment free of commercial clutter. Listeners will automatically associate your company with public radio's quality programming.
Complement Your Advertising Plan
More than 70% of public radio listeners say that a company's support of public radio is a positive influence on their decision to purchase that company's products and services. As an integral part of your commercial media mix, public radio is a highly targeted and effective complement to your promotional plan.*
Augment Your Public Relations Program
It is a fact that 80% of public radio listeners say their opinion of a company is more positive when they discover that the company supports public radio.*
Enhance Your Company's Image
We have also learned that 85% of public radio listeners think businesses that support public radio do so because they want to make a charitable contribution to the public interest.*
*Source: Audience 88, a comprehensive analysis of public radio listeners, prepared by Audience Research Analysis, Silver Spring MD
Becoming an Underwriter
For information on how to become an underwriter on WBFO, please contact our underwriting consultants:
