Reach an Exclusive Audience
Every day, listeners in Western New York tune to public radio for music programming and in-depth news. This format attracts one of the area's most educated and affluent radio audiences - an audience you can target with underwriting on WBFO.
Income:
70% of public radio listeners have annual household incomes over $50,000, compared to 44% of the general population. 29% of public radio listeners have annual household incomes over $100,000, compared to just 12% of the general population.
Occupation:
25% of public radio listeners are professionals or executives and 34% influence business decisions at their place of employment, compared to 17% of the general population.
Education:
34% of public radio listeners have at least a Bachelor's degree, compared to 15% of the general population. 65% of public radio listeners have advanced degrees, compared to 22% of the general population.
Gender:
41% of public radio's listening audience is female and 59% is male.
Age:
69% of public radio's audience is between the ages of 25 and 54.
Source: MRI Fall 1999, Base: Total U.S. Adults, Prepared by NPR Audience and Corporate Research
Becoming an Underwriter
For information on how to become an underwriter on WBFO, please contact our underwriting consultants:
